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What We’re All About

In 2001, the Hollerbach family - Linda, Christina, and Theo - opened Hollerbach’s Willow Tree Café German restaurant in Downtown Sanford, Florida. The continued success and growth of the restaurant gave the family the opportunity to open a second business around the corner from the Willow Tree in 2011: Magnolia Square Market German deli and grocery store. After many wonderful years of sharing German culture with their guests at the restaurant and deli, Linda and Christina expanded the family brand further by opening the third Hollerbach business - the Art Haus - as a creative outlet for themselves and the community. Building on the experiences gained with the Art Haus, the mother and daughter team then evolved the concept further into their current traditional German folkwear and jewelry shop, Hollerbach’s Outfitters.

Linda Hollerbach is an accomplished jewelry maker, and Outfitters features her original line of jewelry. Linda shares her craft with others in private jewelry-making parties. She is also a board member for local non-profit Creative Sanford, an organization that collects the stories of Sanford residents and weaves them into theatrical productions, and of course she continues to act in a supportive advisory role for the restaurant and market. She and Theo live nearby, but love to go on adventures to faraway places, especially if there's an opportunity to bicycle.

Christina Hollerbach splits her time between the demands of the restaurant, deli and costume shop as the company’s Chief Operating Officer. Having literally grown up alongside the Willow Tree Café, working every position in the company from dishwasher to HR, Christina dedicates her time to expanding all three Hollerbach businesses through new marketing and special events. Christina enjoys volunteering for various local organizations, including the Women’s Club of Sanford and the Love Your Shorts Film Festival, especially if it means putting on a fun event to draw people to Sanford. She lives with her husband Matthew and their many cats.

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